Facebook is the largest and most powerful social media advertising platform in the world.
Facebook allows you to target your ads to the people who are most likely to want your product or service .
If you target the right audience, Facebook ads are much more effective than other high-funnel marketing channels.
Businesses who leverage Facebook ads successfully can significantly grow their business in a predictable, measurable fashion. Because of this, Facebook advertising is fundamental to the success of business owners who wish to grow quickly.
There are a lot of ways to target your ads on Facebook. As a basic strategy, targeting audiences using categories like demographics, behaviors as age, gender or interests can yield good results, but to really get the most out of your campaigns, it’s best to build custom audiences based on which types of users produce the most profit for your company.
Creating a custom audience takes ongoing effort and targeting optimization; but, as you profile your ideal customer, you set yourself up for great results.
We help our clients develop advanced campaigns to grow their business & speed up the custom audience building process. We test variations of ads to see which one performs the best.
Advanced Facebook tactics we employ for our clients include remarketing and lookalike audiences, as well as conversion optimization. We help our clients create effective ads and continue to optimize for optimal results.
Our agency will write the Facebook advertising copy, headlines, and descriptions that will appear in your ads. We will also include creative in your ads.
In addition to targeting the right audience, it’s important to set your campaigns up for success. This takes testing.
What separates Facebook from other ad platforms is its variety. The freedom brands have in terms of customization provides seemingly endless possibilities for creative, compelling ads.
It’s best to have a variety of ads and promoted content. Once ads are approved in running, the real magic begins. We consistently monitor the progress of those ads. As time progresses, we begin to see a trend within your ads that highlight high-performing ads and low-performing ads
Then we analyze the performance & data & make changes to improve the performance overtime.
To really turn a profit from a Facebook campaign, you need to identify what works best for your target audience. The key to that is testing.