Monshaat Values Branding



Small & Medium Enterprises General Authority SMEA


To draw the attention of the employees of Small & Medium Enterprises General Authority SMEA, Make a massive change to the work environment


We have been able to combine all the qualities entrusted to the leaders in the staff, and to be categorized under the five values ​​of innovation, passion, adaptation and empowerment. We estimated that we would choose the best places for the staff on a daily basis, in addition to the internal communications plan by e-mail and SMS. We set the start date for the publication of the values ​​on a daily basis. The value was changed at night for the employees to see. All employees of the Authority are invited to make a video that talks about values ​​with random interviews.