Monshaat Values Branding

CASE STUDIES

Client

Small & Medium Enterprises General Authority SMEA

challenge

To draw the attention of the employees of Small & Medium Enterprises General Authority SMEA, Make a massive change to the work environment

Solution

We have been able to combine all the qualities entrusted to the leaders in the staff, and to be categorized under the five values ​​of innovation, passion, adaptation and empowerment. We estimated that we would choose the best places for the staff on a daily basis, in addition to the internal communications plan by e-mail and SMS. We set the start date for the publication of the values ​​on a daily basis. The value was changed at night for the employees to see. All employees of the Authority are invited to make a video that talks about values ​​with random interviews.

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